10Mar
A good employee experience = A good customer experience
When it comes to superior experience, which comes first? Customers or employees? The answer is
Customer Experience
03Mar
WHAT THE LAUNCH OF “MY LITTLE PONY” TEACHES US
Without customers, your business doesn’t exist. As business owners, managers, and developers, it’s our business
25Feb
Why do SO Many Innovative products fail?
Product failures have nothing to do with the innovations themselves. Low adoption rates are caused by the psychology of adoption.
12Feb
Is Google trying to deceive you? — It depends on whom you ask
This article was originally published in The Start Up Magazine on Medium. You can read
07Feb
Leveraging IoT to Create a “Total Customer Experience”
This article was originally published in the Data Driven Investor Magazine on Medium. You can
29Jan
Under Armour Has “Marketing myopia”
“Marketing Myopia” is a seminal piece published in 1960 by the Harvard Business Review. In it, Theodore Levitt, a Harvard Business School Professor, introduced the now-famous question, “What business are you really in?”
